A letter from our founder
To every athlete who has ever wondered if they're doing it right
I competed at two Olympic Games as a speedskater and spent most of that career without the data insights I needed. Not because the science didn't exist, but because no one had translated it into something an athlete could actually use. So I did it myself. I researched, experimented, and built a framework grounded in the latest sports science that gave me something I'd never had before: clarity about what my training was actually building.
That framework later became the foundation of my coaching career at Olympic level. And when I turned my attention to hybrid athletes, I saw the same gap I'd lived through. Dedicated people training hard, without access to the performance intelligence that could tell them whether any of it was working.
I built Beoflow to close that gap. A platform built by an athlete who needed it, proven in elite competition, grounded in the latest sports science, and designed for every serious hybrid athlete who deserves better than guesswork.
Here are five things we stand for.
Technology supports the athlete. It never replaces the human.
Beoflow is a tool. It amplifies the relationship between you and your training, between you and your coach, between you and your own body. No algorithm replaces that. We build around human connection, never in place of it.
Effort without intelligence is incomplete.
I trained hard for years without the full picture. I know exactly what that costs: plateaus, wasted blocks, potential left behind. The gap between where you are and where you could be is almost never effort. It's information.
We will show you less, not more.
The world doesn't need another dashboard. It needs clarity. Beoflow gives you the signal that matters for today and filters out everything else. Every metric earns its place. If it doesn't change what you do, it doesn't belong in front of you.
The science behind this platform is specific, not generic.
Built from the ground up. Researched, tested, and validated across two decades of elite speedskating, and continuously updated as sports science evolves. It learns your individual physiology over time. The longer you use it, the sharper it gets.
Your data is yours.
We will never sell it. We will never share it for commercial purposes. Everything you give Beoflow is stored under strict EU GDPR guidelines and used for one purpose only: making your training better. That is a commitment, not a policy footnote.
I built this because I needed it and it didn't exist. If you train seriously and want to stop leaving performance on the table, this is for you.
Stop guessing. Start performing.
That is our promise.
Daniel Greig
CEO & Co-founder, Beoflow
Four-time Olympic Athlete and Coach